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  • Writer's pictureAubree Daniel

Search Engine Optimization in the Shenandoah Valley: Why it is Necessary for Your Business

It’s easy as a marketing agency to understand why Search Engine Optimization is so important to local businesses. However, we can see how it may not be easy for local businesses to practice, especially if they’re just starting to dip their toes into advertising.

We’ve decided to put together some information to show and further explain to you how it works and how it will benefit your business overall touching on these main topics:

  • What is SEO (Search Engine Optimization)

  • How SEO Benefits Your Business in the Shenandoah Valley

  • SEO Services We Offer to Our Community: Staunton, Harrisonburg, Waynesboro, and Surrounding Cities

What is SEO (Search Engine Optimization)

In simple terms, SEO is really about fine-tuning your website with the resources you already have to get you seen by the people who are already searching for your business. It really focuses on these main things:

  • Improving the quality and quantity of traffic to your website by doing on-site changes

  • Utilizing keywords to rank your website higher with Google

  • Focuses on the user/customer. The goal is to make your website as user-friendly as possible by improving content, interactivity, and overall user experience

It is no question that utilizing SEO will benefit your business. Search engine optimization sets the stage for you to utilize more advanced advertising features in the future to increase your revenue.

How SEO Benefits Your Business in the Shenandoah Valley

Here we will highlight the benefits of using SEO for your business, especially in this area. Staunton, Harrisonburg, Waynesboro, and surrounding cities are mostly comprised of small businesses. Being a part of a small community has many benefits, and SEO benefits your business because it focuses on the customers that are searching for your services.

Check out these benefits:

  1. The usability of your website is much better. If your user’s experience on your site is bad, your customers are less likely to interact with your pages or go to your store. We check for any issues within your site and fix those issues to ensure your website is working to its full potential and converting customers.

  2. Your business is more closely connected to Google. THIS. IS. HUGE. Google will rank your business higher meaning more people will see you, meaning they are more likely to interact with you, meaning you are more likely to bring in more $$$.

  3. Low Budget Service. This service will not break your bank. We offer SEO work at an affordable price that any business in the Valley can benefit from.

SEO Services We Offer to Our Community: Staunton, Harrisonburg, Waynesboro and Surrounding Cities

If you are looking to build a solid marketing foundation for your business, we have many SEO options to choose from at an affordable cost.

Keyword Research: We put together a detailed document of your exact customer base including demographics (age, gender, etc.), top keywords searched, content advice and optimization, and suggestions on optimizing your website overall.

On-Site SEO Optimization: We utilize specific keywords that target your ideal audience and insert those keywords into the content on your website. Off-Site SEO Optimization: We create interconnectivity between your website and the rest of the internet, which inherently exists in a silo. Five to ten thousand dollars spent on a website is useless without a plan to drive traffic to your website. Off-site SEO is a great way to build a fantastic amount of organic traffic to your business.

Email or call (540) 235-3204 to set up an initial discussion regarding your brand and advertising needs!

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