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  • Writer's pictureValerie Colvin

10 Surprising Tips on Digital Marketing

Updated: Aug 8

Hi, I'm Valerie from Modern Marketing, and I'm thrilled to share with you ten surprising tips on digital marketing that can accelerate your business growth and enhance your online presence.

Marketing digitally for your best results.

In this blog post, we'll explore actionable strategies and data-driven approaches, including SEO strategies, creative content, digital media, digital advertising, social media growth, content creation, and online campaigns. Let's dive in!

Tip 1: Facebook Posting Should Not be Your First Option

Contrary to popular belief, relying solely on Facebook posting may not be the best starting point for your digital marketing journey.

While Facebook is a powerful platform, unless you have already built a significant following, your posts may not generate the traction you desire. It's essential to focus your efforts on channels that are more likely to deliver results and align with your target audience's preferences.

Tip 2: Paid Ads Do Work for Good Marketing

Paid advertising can be highly effective when done right. To harness its power, ensure you focus on proper targeting, timing, ad placement, and creative elements.

Investing in well-executed paid campaigns can yield excellent results for any business, driving traffic, leads, and ultimately, revenue.

Tip 3: Avoid Paying Annual Contracts to Media Companies

When considering annual contracts with media companies, exercise caution.

Signing an annual contract may leave you with little recourse if the partnership doesn't yield desired results. If you must opt for an annual contract, make sure you obtain a written guarantee that safeguards your interests and ensures accountability from the media company.

Tip 4: Say No to Google Smart Campaigns

While Google Smart campaigns may seem appealing due to their accessibility, they offer limited data insights.

For data-driven marketing strategies, consider alternative advertising options that provide more comprehensive analytics. Access to valuable data is crucial for learning, growing, and optimizing your advertising efforts effectively.

Tip 5: Leverage Google My Business

Enhancing your online presence is key for attracting local customers and driving business growth. Google My Business is a powerful and entirely free digital advertising tool that caters to local businesses.

Utilize this platform to showcase your business information, customer reviews, and updates, which can enhance your visibility and potentially boost revenue.

Tip 6: Content from the Owner is a Must

Building trust with your audience is essential for business success. One effective way to establish trust is by creating content from the owner's perspective.

By sharing your expertise, insights, and personality through various content formats, you can establish a genuine connection with your audience and foster authenticity.

Tip 7: SEO Should Not be Your First Option

While search engine optimization (SEO) is crucial for long-term success, it can be a significant investment.

If your business is just starting or not well-capitalized, prioritize other marketing channels initially. Gradually incorporate SEO strategies as your business grows, allowing you to capitalize on organic traffic and improve online visibility.

Tip 8: Digital Advertising Should Generate Profit

Aim for your digital advertising efforts to generate more revenue than they cost.

Strive for a positive return on investment (ROI) to ensure your marketing contributes to your business's financial success. Regularly assess the performance of your ad campaigns, making necessary adjustments to optimize profitability.

Tip 9: Focus on One Platform to Flourish

In the vast digital marketing space, less is often more.

Instead of spreading your resources thinly across multiple platforms, focus on mastering one platform that aligns with your target audience and business goals. By dedicating your efforts to a single platform, you can optimize your marketing strategies and achieve better results through focused and consistent engagement.

Tip 10: Incorporate Humans into Your Content

People connect with people, not just products or services.

When creating content, emphasize the human element by featuring real people in your visuals and videos. Utilize storytelling to share customer success stories or behind-the-scenes insights into your business. By incorporating humans into your content, you can forge a more profound and emotional connection with your audience, leading to increased engagement and brand loyalty.


Congratulations! You've uncovered ten surprising tips on digital marketing that can revolutionize your business growth.

By diversifying your online presence, embracing paid ads, prioritizing data-driven decisions, and incorporating the human touch, you can create a robust and successful digital marketing strategy. Remember to measure your marketing results, stay informed about industry trends, and continuously refine your approach to stay ahead of the competition. With dedication, creativity, and informed decision-making, you're on your way to achieving digital marketing success!

Thank You!

Thank you for joining us on this insightful journey. If you found these tips valuable, be sure to check out our other informative blog posts on digital marketing for more insights and inspiration. Happy marketing!

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